Babar Siddiqui

Creative by nature and adventurous by choice, Babar, Feature Editor of, enjoys indulging in the simple pleasures of life. If not found penning articles on environment, culture and technology, he enjoys spending time pondering in the company of nature.

Aliens hunting furniture at IKEA?

While the world is still debating on the existence of aliens, some are getting ready to welcome them to earth in their own unique way. IKEA UAE has posted a brilliant creative campaign on their Instagram page that welcomes aliens as their customers. Their creative agency has designed a typical IKEA furniture-assembly manual that illustrates […]...Read More

Tide gives NASA a hand to clean dirty laundry in

As luck would have it, it will soon be possible for astronauts to wash their clothes in space. Tide® has joined hands with NASA to develop unique laundry detergent solutions to be used by astronauts in space. According to research, astronauts cannot carry loads of clothes for their prolonged stay in space. Since water is […]...Read More

AlBaik opens in Dubai Mall: Ahlan Wasahlan!

If you have had the good fortune of having AlBaik previously, the UAE’s first AlBaik restaurant at Dubai Mall will be the perfect homecoming. For the first-timers, get ready to hear angels sing, the skies open, and a bright beam of light shining on you as you take your very first bite at AlBaik. Calling […]...Read More

Light of Sakina: A beaming passion

How far that little candle throws his beams!So shines a good deed in a weary world. William Shakespeare They say fire only burns brighter in the dark; that women are givers, nurturing the people around them and still holding onto their spark. No matter the darkness looming about, both are known to shine brighter, blessing […]...Read More