Balenciaga’s Paris Fashion Week invites has left social media users speechless. The brand ditched the more traditional paper invites — or an eco-friendly digital version — and went with a smashed up iPhone with the event details engraved on the back of it.
Balenciaga said the iPhone was a ‘genuine artefact from the year 2022′ — meaning its accompanying damage is real, but that it’s not functioning and is for ‘display purposes only’.
A card sent out with the smashed up phone reads, “Please find personalized information on the back of this phone. This is a genuine artefact from the year 2022. It is nonfunctional and to be used for display purposes only. This document certifies that this device is, to the best of our knowledge, not artificially manufactured but made from years of use and later, neglect.”
While on the back of the phones there were details for Balenciaga’s Fall/Winter 2022 show.