Dubai Shopping Festival’s 27th edition to wow visitors like never before

DUBAI: The iconic Dubai Shopping Festival is all set to return for its 27^th edition from December 15, 2021, to January 29, 2022, offering residents and global visitors a diverse line-up of innovative events, world-class entertainment, mega raffles, and promotions. Coinciding with EXPO 2020 and the UAE’s Golden Jubilee celebrations, the event further reinforces the city’s position as a safe and multi-faceted destination and adds to the growing activity in its leisure, retail, and entertainment sectors.

Organised by the Dubai Festivals and Retail Establishment (DFRE), the latest edition of Dubai’s flagship festival will highlight to the world the vibrancy that has returned to the city after successfully overcoming the pandemic. Featuring an array of innovative events, concerts, incredible drone shows, fireworks displays, global brand collaborations, mega raffles, promotions and offers across a range of homegrown and global brands, the Festival will give residents and visitors the opportunity to enjoy exceptional experiences throughout the 46-day festival.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said, “With Dubai open to all visitors from across the globe, we will roll out an extraordinary Dubai Shopping Festival during this landmark year in which the city is hosting EXPO 2020 and celebrating the nation’s Golden Jubilee. As the longest-running and most successful shopping festival of its kind, we will work even more closely with our retailers and partners this year to ensure that the festival will once again provide exceptional shopping experiences and create many memorable Dubai moments for residents belonging to over 200 nationalities, and global travellers.”

DSF visitors can expect a packed programme of events, including theatrical performances, community markets, and exclusive exhibitions, folklore and heritage shows, funfairs, and many other activities for families and children, in addition to exciting events at the EXPO 2020 site and gastronomy delights awaiting foodies in every corner of the city.

The return of the popular alternative retail concept, Market OTB at Burj Park, and the DSF Market at Al Seef will also add to the DSF excitement and further enrich the festival experience. With more events giving visitors a broad spectrum of choices, the upcoming edition of DSF will transform the city into a place abuzz with excitement, full of enthusiasm and adventure, making DSF the best time to shop and enjoy the best of everything in Dubai.

For more information, please visit www.mydsf.ae.

Source: Supplied