Eternal Happiness collection presents lab-grown sustainable diamonds

Dubai: Evermore’s summer collection, Eternal Happiness, is designed to exceed your wildest expectations! How?

Their new collection is a series of exquisite necklaces, bracelets, earrings, and rings- each unique piece is crafted with unbridled imagination using lab-grown diamonds that deliver more size, sparkle, and shine, exceeding customer expectations.

Beyond timeless classics, Evermore’s Eternal Happiness collection has new settings, the use of fancy shape diamonds in styles never seen. In shapes like the pear, emerald and round, the versatility and ethical practices used to create these symbols of devotion and love make them even more meaningful.

The classic tennis bracelet, for example, gets an eco-conscious upgrade with round and brilliant cut lab-grown diamonds that allow the wearer to shine the brightest.

“Eternal happiness is something we all aspire to, but we forget that it is through our own joy that we are most abundant. This collection is designed to allow the wearer to feel more whilst getting more. Our promise of bigger, brighter, and bolder remains steadfast and we hope that when you do wear jewellery from this collection you feel more than perfect, shine the brightest and experience genuine and eternal happiness,” said Rohan Siroya, CEO, Evermore by Siroya ALTR.

These diamonds are engineered from just carbon, mimicking the process of diamond creation that takes place under the earth, making them chemically, physically, and optically identical to natural diamonds. Made to order, these stones also have a pristine purity about them and are classified as type 2, purer than 98% of the world’s diamond supply- like the rarest jewels in the world such as the Kohinoor and the Millennium Star. Consequently, they are better for the environment, do not exploit human labour and enjoy a low carbon footprint.

“Lab-grown diamonds are diamonds with a conscience – rare, beautiful, and luxurious in their own way. As a regional game-changer we are excited to be showcasing our vision with our first collection representing responsible luxury for the modern-day consumer,” added Siroya.

Prices start at AED 11,000.

A flagship EVERMORE store is slated to open in July 2022 in the new Deira gold souk extension in Dubai. Lab grown diamond sustainable Lab grown diamond sustainable