London: Hybella in Dubai and London has created a new sustainable and ethical fashion brand under the creative designer’s name ‘Siama Qadar’, with the fabric made from natural waste fibres that would otherwise, be thrown away and find their way into large toxic unwanted fast fashion landfills.
The fabric composition was created with fashion guilt consciousness, health, and wellbeing in mind, for every woman to develop a guilt-free harmony in the clothes they wear, to feel soft and beautiful inside and out.
The intention is to remove all guilt in buying clothes, being mindful and conscious, not only in what you eat but what you wear on your skin.
Have a purpose when buying clothes that have a direct pure healing effect on the body, mind and soul whilst having a clear conscious from the origins to the end, of being a slow luxury fashion to eventually, being fully biodegradable, resulting in no harm to the environment.
An innovative ethical fashion brand that has aligned itself with UN Sustainable Development Goals 2030 to reduce the impact of fast fashion in our world. It boasts the fashion brand ambassador is the multi-talented Miss Ukraine 2019, which also modelled in Cannes 2022 and endorsed the dresses for the e-commerce boutique. In addition, debuted in fashion shows in Dubai, UAE.
Siama Qadar (Founder and Creative Designer) for Hybella says, “We feel the pain mother nature is going through, and inadvertently, we have guilt inside of us on the negative impact fast fashion has. This is now surfacing faster in society, evolving us to create alternative pure sustainable solutions”.
With this new innovative vegetarian fashion brand, say goodbye to huge 200-year landfills of unwanted clothes.
One such fibre used is the lotus flower. Ordinarily, is for luxury use, for medicinal purposes and holds many beneficial wellness properties, ailment pains, headaches, heart, and asthma. These same wellness properties are in full abundance in the actual stem of the lotus.
This stem (the waste by-product) is used to extract the filaments, and to create the thread that is carefully hand-loomed by artisans. It’s soft and breathable, eco purity, an alternative to luscious silk and therefore, also the bonus of cruelty-free, titling it vegan friendly.
Due to the very nature of the fabric composition, another is rose petals. By virtue of its natural composition, rose petals also have unique healing properties from uplifting mood, to reducing depression alleviation, reducing headaches, and body ailments.
The fashion brand Siama Qadar has been working hard with global artisans to develop not only waste fabrics but also keeping this concept of waste in mind to zero waste dresses. No fabric is wasted in the making of the clothes. Precise measurements and patterns are cut by the pattern cutter artisan, with any cut fabric being used for haberdashery – neckline interface, pocket, or ribbon bows.
The signature collection of Siama Qadar includes sundresses, modest and free-flowing, successfully launched in January 2020, Expo 2020 (Dubai) and was selected in the top 250 potential start-up unicorns coming out of the UAE.
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