House of the Dragon becomes the best-performing series in the MENA region

House of the Dragon becomes the best-performing series in the MENA region

Dubai: The first episode of House of the Dragon pulled in record viewership for OSN+ and OSN Showcase, catalyzing the largest release to date.

The series continues to break records for OSN+, seeing unsurpassed growth in users and trialists since the premiere. The first episode of the series exceeded all expectations and is the best-performing series launch in OSN’s history, beating out the finale of the franchise’s predecessor, Game of Thrones, by more than 25%.

With each new episode, the series contributes to an unprecedented engagement with 13 times the average reach. OSN+ app downloads have increased by three times, quickly rising in the ranks of app stores in the region, highlighting an impressive debut on all fronts.

The House of the Dragon companion content, including “House of the Dragon: The House That Dragons Built” additionally demonstrates a strong fanbase for Martin’s epic fantasy, with the behind-the-scenes exclusive episodes witnessing unprecedented demand, and maintaining a place in OSN+’s top 5 since August 24.

Also proving to be a success on the linear front, House of the Dragon was ranked the highest viewed single episode on OSN Showcase, with an audience reach growing by 50% on the channel. The drama series also recorded the longest total duration watched for a single title as well as the highest subscriber rating of any series premiere to date for both OSN Showcase and OSN+.

Fans took to social media in a robust way, with OSN+ capturing nearly 13 million views for its promotions and continuing activations across Instagram, TikTok, Twitter and Facebook, targeting various markets and boasting unprecedented engagement for any single series launch. 

“House of the Dragon is by far the biggest launch in the history of OSN, and has quickly found a loyal and dedicated fanbase that has fallen in love with this immersive fantasy drama,” said Joe Kawkabani, OSN Group CEO. “We aim to continue breaking records and bring premium content to the screens of all our audiences across the region.”

Based on George R.R. Martin’s Fire & Blood, the 10-episode series, is set 200 years before the events of ‘Game of Thrones’ and tells the story of the House Targaryen. The series stars Paddy Considine, Matt Smith, Olivia Cooke, Emma D’Arcy, Steve Toussaint, Eve Best, Sonoya Mizuno, Fabien Frankel and Rhys Ifans.

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