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India showcases something for everyone at the Arabian Travel Market 2022

Wed 11 May 2022    
EcoBalance
| 4 min read

DUBAI: The Arabian Travel Market 2022 features 1,500 exhibitors, representatives from 158 global destinations, and an anticipated 20,000 attendees. India’s tourism sector is a key focus of the Arabian Travel Market 2022. Incredible India Pavilion was inaugurated by Rupinder Brar, Additional Director General, Ministry of Tourism and Dr. Aman Puri, Consulate General, Dubai on opening day.

The Incredible India pavilion is showcasing India as a 365 Days Travel Destination with something for everyone from culture, adventure, golf, luxury, wellness and medical tourism. 

As Indian flight queries for the UAE and Egypt witness a significant uptick, and the country retains its position as Dubai’s biggest source market, India’s tourism sector is a key focus for delegates, exhibitors and attendees at Arabian Travel Market (ATM) 2022.

With India’s travel industry projected to account for 29 million outbound trips per year by 2025, according to analysis from GlobalData, and ResearchandMarkets.com predicting its outbound tourism market will surpass $42 billion by the end of 2024, ATM 2022 will offer a timely opportunity to explore the vast potential offered by the country’s travel, tourism and hospitality sector.

Data from Dubai’s Department of Economy and Tourism (DET) shows that the country ranked top of the emirate’s source market list for 2021, accounting for 910,000 inbound visitors, and short-haul flight queries for destinations including Abu Dhabi, Dubai and Egypt have witnessed a 30 per cent uptick among Indian tourists, according to Thomas Cook (India).

The number of inbound tourists travelling from India to the UAE has witnessed a 50 per cent increase of late, with VFS Global processing 40,000 travel visas since Dubai reopened its borders following the pandemic. With a buyer forum dedicated exclusively to India, attendees, exhibitors and delegates at ATM 2022 will have ample opportunity to take a deep dive into the country’s tourism, travel and hospitality industry, examining current and future trends, and exploring the ways in which destinations across the Middle East can capitalise on this important source market.

Rupinder Brar, Additional Director General, Ministry of Tourism

During the ATM, India is projecting the various verticals of tourism potential in the country. Ministry has been aggressively promoting different tourism products and destinations. The major focus has been given to the potential of MICE, Film Tourism, Wellness Tourism, Medical Tourism, Luxury Tourism, Wildlife Tourism and Adventure Tourism. The Middle East has been the major target market for Indian tourism. A large number of tourists from the Middle East visit India for MICE, medical, wellness, luxury tourism etc. Ministry of Tourism, Govt of India has been holistically promoting Indian tourism in the Middle East market. Participation in Arabian Travel Mart has been one such initiative by the Government.

India has opened up for the international visitors, for this, the Ministry has already undertaken the ‘Namaste India’ Campaign encouraging international visitors to travel to India. The Ministry has also been focusing on confidence-building strategies post-pandemic.

The Ministry of Tourism, Government of India under its “Incredible India” brand line has showcased India’s rich & diversified tourism potential and provided a platform to the tourism stakeholders to showcase the various tourism destinations and products including Niche products. Also, to promote India as a ‘Must See, Must Visit’ destination.

Ministry is also working on the National Digital Tourism Mission to centralise all the tourism information at one common portal. As a new trend ministry also engaging to the influencers and bloggers from various part of India to promote the interior locations and beauty.

India Pavilion is showcasing India as a “365 Days Destination” a year-round multi-faceted tourist destination. India Reopening as a theme has been amplified during the mart with the ‘Namaste Campaign’ to welcome International Travellers showcasing must-visit destinations of India.

Around 18 Participants from India representing the State Tourism Government of Kerala, Nagaland, and Tour Operators, Travel Agents, and Hoteliers/Resorts, will be present in the India Pavilion showcasing the diverse tourism products and services. Apart from this, the State Government of Uttar Pradesh, Uttarakhand, Madhya Pradesh, and Karnataka are also showcasing the tourism potential that States has to offer.

Uttar Pradesh Tourism deputy Director Dinesh Kumar is camping in Dubai with his team to promote the UP as a cultural tourism hub. After developing religious tourism in Varanasi, Mathura, and Brij area of the state, now UP is focusing on Buddhism tourism. UP has 6 major Buddhism sites where the state government is buying the lands and inviting monasteries. In Kaushambi, already the Cambodian and Sri Lankan monasteries are opened. UP government marked 12 tourism circuits to develop. The development process in the Mahabharat circuit is already on. The monuments and food of Awadh region are already having a say among tourists. State Government is also engaging to bloggers to promote the points on the map. UP govt. is also allotting the money to local folk artists to maintain and buy their instruments to preserve the art. State govt. also encouraging its residents to get permission to use their homes (up to 5 rooms) to rent to tourists to give a local feel and promote rural tourism.       

Safety and Security of the tourists being one of the prime concerns, the Ministry of Tourism has a 24×7 Toll-Free Multi-Lingual Tourist Helpline in total of 12 languages besides Hindi & English, 10 international languages namely, Arabic, French, German, Italian, Japanese, Korean, Chinese, Portuguese, Russian and Spanish.



Source: Supplied


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