Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
post

Kerala’s prestigious Nehru Boat Race 2022 to be held in UAE

Fri 04 Feb 2022    
| 3 min read

The Nehru Boat race that has been traditionally held in Kerala, India is slated to be held in Ras al Khaimah, UAE. The trophy was inspired by the Late Jawaharlal Nehru, former Prime Minister of India in 1952, is going to be held on March 27th, 2022, in the waters of the Emirates. By bringing this event to the country, the aim is to build on the beautiful relationship between UAE and Kerala.

In partnership with International Marine Sports Club Ras Al Khaimah and TheBrew Media FZC LLC, the event will be held at Al Marjan Island in March.

TheBrew-Kerala’s Chief Minister Pinarayi Vijayan unveiling the brochure of the UAE Nehru Trophy 2022
Kerala’s Chief Minister Pinarayi Vijayan unveiled the brochure of the UAE Nehru Trophy 2022

The organizers of the UAE Nehru Trophy met in Dubai with Kerala’s Chief Minister Pinarayi Vijayan who is on a tour of the UAE and briefed him about the upcoming event. Pinarayi Vijayan wished the organizers success for the event and ensured his support. He also unveiled the brochure of the UAE Nehru Trophy 2022 during the meet. He also added that he was excited to hear that Kerala’s legacy will be shared with an international audience.

Major Arif Al Haranki, Managing Director, International Marine Sports Club, Ras Al Khaimah, said, “As part of our mission of Tolerance and Coexistence, this is our effort to promote harmony among different nationalities as well as embrace their cultural legacy.”

The Nehru Trophy Boat Race is amongst the pioneer snake boat races in Kerala that draw in a massive crowd. Millions of audience gather to watch nearly 100 feet long boats compete against one other to the tunes of old folk songs.

UAE Nehru Trophy 2022 organising committee meeting with Kerala's Chief Minister Pinarayi Vijayan
UAE Nehru Trophy 2022 organising committee meeting with Kerala’s Chief Minister Pinarayi Vijayan

Riyas Katil, Advisory Board Member, International Marine Sports Club, Ras Al Khaimah said, “We were conducting the boat events in the region for several years. This year, we plan to take it to grand scale by inviting teams from across the Emirates and present this event to different nationalities in the UAE.”

Mohammed Ameen, CEO of TheBrew Media, organizer of the event added, “We at TheBrew Media are honoured and proud to bring this trophy to the UAE. Given that the country has now begun to have more offline events, we are working to ensure the event will abide by the COVID protocols of the authorities. The trophy aims to showcase the vibrant culture of Kerala to the international stage.”

SA Saleem, President of the Indian Association, Ras al-Khaima, expressed the support of the entire Indian community to the Nehru Trophy Boat Race and wished all the best. Nehru trophy boat race advisory committee members Ajith Mathew, Pradeep George, Sheeba Shibin Sultan attended the meeting.

The name of the water race was coined following Jawaharlal Nehru’s visit to Kerala. He was so enchanted by the sight of the majestic snake boats, that he leaped into one of the snake boats himself, ignoring his security cover. Later on in the year, he would donate a silver trophy in the form of a snake boat as a gift for the memories of the time he spent there. Hence the name the Nehru Trophy Boat Race.

#socialmedia #marketing #socialmediamarketing #digitalmarketing #instagram #branding #business #marketingdigital #seo #design #entrepreneur #graphicdesign #contentmarketing #advertising #onlinemarketing #facebook #smallbusiness #marketingstrategy #digital #webdesign #like #love #instagood #marketingtips #follow #photography #socialmediamanager #social #media #bhfyp


Leave a Reply