L’ me du Bois™ —​​ A scent that comes to life from wood waste

DUBAI: Eurofragance has introduced a unique sustainable perfume made from wood waste L’ me du Bois™ at Beautyworld Middle East in Dubai, one of the world’s leading beauty trade shows. This new perfumery ingredient is significant as it is made from wood waste that has been naturally upcycled into a precious raw material. This new ingredient has a genderless olfactive profile that makes it of particular interest for today’s consumers of high-end fragrance experiences.

Wood notes have always held an important place in the Perfumer’s palette, who will often count on this broad olfactive family to create the heart or base of his or her fragrance.

Felipe San Juan Tejada, R&D Scientist at Eurofragance says, “We honored nature by creating a new olfactive expression for wood that provides the building blocks for future fragrance creations. We feel that in the near term L’ me du Bois™ should be reserved for the design of prestige fragrances and for all premium product categories, be it fine fragrance, home or personal care.”

So, how does one produce a natural extract from wood without deforestation or negatively impacting the environment? The answer came from upcycling discarded sawdust from a particular tree.

The objective of the team was to remove, via natural purification methods, the superfluous, parasitic, molecules from the wood compound, but keep those of perfumistic interest. This time-consuming purification step was repeated over and over, over several months. In the end, they were able to uncover an ingredient with the best olfactory profile, while retaining the soul of the wood. In French, soul (or essence) translates into “âme.” Hence, they named it L’ me du Bois™, the soul of wood.

Historically, natural woody notes were often perceived as being more masculine. Henry van den Heuvel, Global Creative Director, and Senior Perfumer at Eurofragance offered his thoughts: “L’ me du Bois™ is avant-garde in terms of its conception, but, above all, for what it brings to fragrance creation. It redefines woody notes in a manner befitting our time. L’ me du Bois™ is inclusive and all-embracing of other accords and olfactive notes. For Perfumers, L’ me du Bois™ is a true breakthrough.”

Source: Supplied