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Meta tests new live-streaming platform called Super for influencers

Sun 07 Aug 2022    
EcoBalance
| 2 min read

San Francisco: Meta, formerly Facebook, is testing a new live-streaming platform for influencers called “Super”, media reports say.

The new platform allows influencers to host live streams, earn revenue and engage with viewers. It has reportedly paid influencers between $200 (AED735) and $3,000 (AED11,019) to use the platform for 30 minutes.

Super entered development in late 2020 and is currently being built by Meta’s New Product Experimentation team.

The report mentioned that Meta recently reached out to multiple creators asking them to try out the new project.

The platform, which looks to have similar functionality to Twitch, is currently being tested with fewer than 100 creators, including tech influencer Andru Edwards and TikTok star Vienna Skye.

The platform currently operates on a tiered system where viewers pay for access to features included in the stream. Viewers can also leave a tip for live streamers.

The report indicates that creators pocket 100 per cent of the tips and revenue earned through the tiered system.

“Super is a small, standalone experiment being built by New Product Experimentation (NPE) and currently testing with a small group of creators,” a Meta spokesperson said.

About Meta

Meta Platforms, Inc. doing business as Meta and formerly named Facebook, Inc., and TheFacebook, Inc. is an American multinational technology conglomerate based in Menlo Park, California. The company owns Facebook, Instagram, and WhatsApp, among other products and services. Meta is one of the world’s most valuable companies. It is considered one of the Big Five American information technology companies, alongside Alphabet, Amazon, Apple, and Microsoft.

In October 2021, the parent company of Facebook changed its name from Facebook, Inc., to Meta Platforms, Inc., to “reflect its focus on building the metaverse”. According to Meta, the “metaverse” refers to the integrated environment that links all of the company’s products and services.

Source: Agencies Meta live streaming influencers


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