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Advertising now to venture out of this world

Brew Admin   Fri 29 Oct 2021    

DUBAI: Russia has blazed a new trail in space, developing technology that will soon enable advertising high above the Earth as early as next year, and shooting a full-length feature film at the International Space Station (ISS). Participating in ‘Russia: […]

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Cadbury’s latest campaign brings happiness to local businesses!

Brew Admin   Sat 23 Oct 2021    

Cadbury Dairy Milk always comes up with relatable advertisements, with the latest one featuring Shah Rukh Khan. In the video interestingly, Cadbury shows how to bring Diwali joy to local businesses and how to help them grow more. Take a […]

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Nike Japan tackles racism and bullying in new self-love advert

Brew Admin   Tue 01 Dec 2020    

Ever since their 1988 “Just Do It” ad, sports brand Nike has become known for producing commercials that spark a conversation and leave a lasting impression on viewers. Last year saw the brand tackling the negative undertones in queries launched at […]

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Kazakh ‘very nice!’ ad rips off infamous Borat, seeks to promote tourism in nation

Brew Admin   Wed 28 Oct 2020    

Ridiculed once again in a film featuring fictional Kazakh journalist Borat Sagdiyev, the ex-Soviet state of Kazakhstan has embraced the joke this time round and adopted Borat’s catch phrase to try to attract tourists. “Borat Subsequent Moviefilm: Delivery of Prodigious […]

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Sunday Schmooze // When going for gold has no silver lining

Sushmita Bose   Sun 18 Oct 2020    

In the 1990s, when I graduated and was contemplating career choices, I had two options I could explore armed with an English Honours degree: advertising and journalism. Both were (allegedly) meant for those with a flair for writing, and I […]

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Against the Tide // Tanishq Ad row: India needs a brand like Nike that’ll ‘Just Do It’

Mohd Asim   Sun 18 Oct 2020    

The controversy over an advertisement by Indian jewellery brand Tanishq shows us how broken we are. Tanishq put out an advertisement that promotes religious, cultural harmony and all hell broke loose in the troll republic. How dare Tanishq show anything […]

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