Tags : marketing

A must watch conversation with Mahdi Shafiei, a leading content creator from UAE

While the long conversation with TheBrew.ae, Mahdi Shafiei talked about the new genre of marketing, the social media approach toward brands and society, the future of social media platforms, influencer marketing and his advice to viewers “not to watch the social media”.  Play here to watch the full conversation.    Mahdi Shafiei is the founder […]...Read More

DIGINOMICS: Consumer confidence is returning.

A key driver has been the massively positive and proactive steps taken by the UAE government and several other governments in the region, including India, which has led to the start of this recovery phase. Economic stimuli from various governments have been significant, oil prices have recovered to the top 100 dollars a barrel. This, […]...Read More

Celebrating women with a sweet gesture!

Cadbury’s latest version of their 90s classic ‘cricket’ advertisement has gained quite a lot of attention recently. It’s a recreation of a Dairy Milk advertisement from the 1990s with women cricketers. It is perhaps a tiny yet meaningful initiative to recognize women athletes’ achievements and efforts. While the original that aired in 1993, showed a […]...Read More

Dubai launches new global marketing campaign starring Jessica Alba and Zac Efron

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has launched its latest global campaign, featuring superstars Jessica Alba and Zac Efron, as it continues to drive global travel recovery and growth. Dubai Presents – filmed by Director’s Guild award-winning director Craig Gillespie of recent Cruella movie fame – takes a unique perspective to global destination advertising, using a highly stylised movie trailer […]...Read More