While the long conversation with TheBrew.ae, Mahdi Shafiei talked about the new genre of marketing, the social media approach toward brands and society, the future of social media platforms, influencer marketing and his advice to viewers “not to watch the social media”. Play here to watch the full conversation. Mahdi Shafiei is the founder […]...Read More
A key driver has been the massively positive and proactive steps taken by the UAE government and several other governments in the region, including India, which has led to the start of this recovery phase. Economic stimuli from various governments have been significant, oil prices have recovered to the top 100 dollars a barrel. This, […]...Read More
When it comes to prominent sales campaigns around the globe such as White Friday and Cyber Monday, these have always been significant for retailers and are often large contributors to annual sales results. And while shoppers have always flocked to physical stores to make the most from these sale periods, purchases through online retailer websites […]...Read More
Cadbury Dairy Milk always comes up with relatable advertisements, with the latest one featuring Shah Rukh Khan. In the video interestingly, Cadbury shows how to bring Diwali joy to local businesses and how to help them grow more. Take a look at the ad below. Cadbury used machine learning to recreate Shahrukh Khan’s face and […]...Read More
Cadbury’s latest version of their 90s classic ‘cricket’ advertisement has gained quite a lot of attention recently. It’s a recreation of a Dairy Milk advertisement from the 1990s with women cricketers. It is perhaps a tiny yet meaningful initiative to recognize women athletes’ achievements and efforts. While the original that aired in 1993, showed a […]...Read More
Digital Media is blurring its shape. Lines between media types are disappearing, consumers are creators, and entertainment is daubing tech and retail all over itself. Content is ever-present, consistent across platforms, and individually personalized. As our physical world blends with virtual worlds, entertainment realities are changing, too. The media and entertainment industry doesn’t have a […]...Read More
Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has launched its latest global campaign, featuring superstars Jessica Alba and Zac Efron, as it continues to drive global travel recovery and growth. Dubai Presents – filmed by Director’s Guild award-winning director Craig Gillespie of recent Cruella movie fame – takes a unique perspective to global destination advertising, using a highly stylised movie trailer […]...Read More
Dubai: Dubai’s homegrown pocket-friendly e-grocery app Yeepeey is contributing to the Eid Al Adha long weekend celebrations by offering free delivery in 45 minutes across Dubai. Adding to the celebrations, Yeepeey also discounts prices of groceries, fresh meat, and 50,000+ products on the app at up to 60%. Shop from 50 partner stores including Union Coop […]...Read More
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