talabat UAE to launch Road Safety Week to foster safety culture among its riders

DUBAI: talabat, the region’s leading local tech organisation, announced that it will launch its first Road Safety Week in the UAE on March 28, as it ramps up its road safety strategy even further in 2022 to enhance the well-being of its growing fleet of riders.

talabat’s Road Safety Week will be held frequently during the year and is designed to complement efforts by the UAE government to foster a road safety culture and reduce accidents on its roads through additional intensive training, as well as positive reinforcement by awarding riders for their exemplary adherence to traffic laws. By reinforcing the education of UAE traffic laws and best practice safety initiatives surrounding motorbikes to both riders and the public, the organization aims to raise awareness about the collective responsibility all road users have to ensure their safety and that of others.

talabat’s decision to expand its awareness campaign to the public about the importance of being mindful of smaller vehicles on the road is the result of rider focus group insights, who shared some of their biggest challenges on the road, which included other motorists changing lanes quickly without using indicators, stopping suddenly without activating blinkers, or driving too fast and tailgating. Riders also appealed to road users, especially big vehicles, to pay more attention to smaller vehicles to help keep them and others safe.

Tatiana Rahal, Managing Director at talabat UAE: “Road safety starts with all of us. It’s a culture of awareness on our roads, and respect for every road user, whether it be a pedestrian, a cyclist, a car, a motorbike, or a heavy vehicle. By dedicating a special week for road safety, we aim to lead by example and raise awareness amongst the public in general and riders in specific, to drive safely and avoid dangerous acts like speeding and overtaking other cars. We are also rewarding riders who adhere to traffic rules to encourage positive behaviour.

She added: “We are proud to have our headquarters here in the UAE and be able to work closely with the authorities to further enhance rider safety in 2022, as it continues to be a top priority for us. With an exponential rise of motorbikes on the road, further propelled by the pandemic, it is important to remember that driving responsibly is a duty that falls on every road user and we believe that it is through collaboration between the public and private sector, as well as the community, that we will achieve the best results.”

The organisation has steadily increased its rider training and awareness campaigns, considering rider feedback and concerns shared by the authorities and communities. In the first quarter of 2022 alone, over 20 joint training sessions with the authorities were conducted across the Emirates, compared to 25 held in 2021.

Additionally, over 30 internal awareness campaigns were launched since the beginning of the year with an increased focus on road safety, serving as a reminder for riders to drive safely and be diligent at all times, for their own well-being and that of the communities they operate in. To date, the content of the awareness campaigns has been viewed more than 100,000 times by the riders internally.

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